Video Production for Businesses
We understand the importance of branding as identity, and how vital it is to express the right message to the public, your business partners and your employees. Our first job is always to get to know what makes your company unique – what do viewers need to know about you, and what’s the best way to convey that in a video? Kevin McKeever, owner of Image Generation, is the point person on every project, as well as the director, primary cameraman and senior editor, which keeps the branding message consistent from the first conversation to the final product.
Our services for businesses are designed around three key strengths.
We work within your system to create the type of marketing or advertising video you need, from TV commercials to web-based “who we are” videos, industrial and training videos, event capture, and more. Some companies approach us with a script drafted by their marketing department or outside agency. Other companies approach us without any video experience and want a partner from the first steps of the concept stage. We join your team at whatever stage you’re at and learn your goals for the video, then tailor our services toward that end.
Every video is custom-made, based on your company’s unique identity and needs – there is no committee for your project to get lost in, no formulaic mold to be forced upon you. We use only high-end equipment, including 35mm-sensor video cameras that deliver a beautiful, high quality look. You can trust that the look and feel of your video will represent you with professional style.
Most production companies have a full-time staff of 3-15 people, with associated overhead costs. They’re designed to handle larger budget productions ($100,000+), many productions at once, or a range of other media services (print, web, design, etc.). Image Generation follows a different model, focusing on mid-range budget projects, mostly $3000-$30,0000, and using a crew of one to three people on shoots. The core idea is that every project is built using only the people and resources needed, with no excess of staff, time, or your money. We only take on a few projects at a time, which means we’re focused on your needs and creating quality projects cost-effectively.
Below are two projects we’ve made. Please go to the work samples page to see more examples.